Build a performance-driven sponsorship strategy
Many brands receive partnership opportunities or inherit sponsorship portfolios without a clear framework to decide what really creates value. We help you build a coherent sponsorship strategy aligned with your brand, audiences and business objectives across sport, culture and entertainment.
Our proprietary 7-pillar methodology helps structure objectives, prioritise activation levers and evaluate performance beyond visibility alone.
- Definition of sponsorship objectives and decision criteria
- Clarification of strategic priorities and sponsorship territory
- Mapping of relevant sport, culture and entertainment platforms
- Identification and selection of rights holders
- Evaluation of opportunities based on brand, audience and business objectives
Negotiate, measure and optimise your partnerships
A good sponsorship opportunity is not enough. It needs to be properly framed, fairly valued and connected to clear objectives. We support brands in assessing rights, challenging partnership proposals, negotiating agreements and building measurement frameworks that make performance easier to manage over time.
- Support in sponsorship contract negotiation
- Analysis of rights, benefits and contractual balance
- Definition of KPIs and performance indicators
- Development of a realistic ROI / ROO measurement framework
- Identification of optimisation levers throughout the partnership lifecycle
Activate and manage your sponsorship portfolio
The value of sponsorship depends on how effectively it is activated and managed. We help brands turn sponsorship rights into meaningful experiences, content, hospitality, commercial opportunities and internal engagement, while supporting the day-to-day coordination of their partnership portfolio.
Our role is to help internal teams make better use of acquired rights, maintain consistency across activations and ensure continuity in partner management.
- Development of 360° sponsorship activation plans
- Activation planning based on the 7-pillar sponsorship methodology
- Coordination of specific initiatives, campaigns or rights holders
- Hospitality, content, internal engagement and customer relationship activations
- Outsourced management of sponsorship portfolios
Use workshops to align teams and accelerate decisions
Our workshops help teams clarify priorities, challenge existing practices and make concrete decisions within a short timeframe. They can be used as a starting point before a broader mandate, or as a standalone format to structure a strategy, define measurement priorities or identify activation opportunities.
- Sponsorship Strategy Workshop
- ROI / ROO Performance Measurement Workshop
- Creative Sponsorship Activation Sprint
- Bespoke workshop tailored to your specific challenges
Need to strengthen your sponsorship strategy?
Whether you want to define your sponsorship territory, select the right partners, activate existing rights, measure performance or outsource operational management, we can tailor our support to your objectives and internal resources.
