Developing a performance-driven sponsorship strategy
A successful sponsorship strategy is built on solid foundations. This development phase enables us to transform scattered opportunities into a coherent approach that aligns with your brand image and focuses on creating value. Our support is based on a proprietary methodology comprising seven pillars of sponsorship, designed to structure objectives, prioritise levers for action and evaluate performance more comprehensively.
- Definition of sponsorship objectives and criteria
- Clarification of priorities and the overarching theme using our proprietary methodology
- Scoping of relevant areas
- Identification and selection of rights holders
- Analysis of opportunities based on brand imperatives
Negotiate, measure and optimise performance
A good opportunity is not enough: it must also be properly framed and its value assessed. We support brands in contract negotiations, defining relevant metrics and establishing a measurement framework consistent with their objectives. This helps to underpin decision-making, improve performance management and optimise partnerships over time.
- Support with sponsorship contract negotiations
- Analysis of rights, considerations and contractual balances
- Definition of KPIs and relevant indicators
- Development of a realistic measurement framework
- Identification of optimisation levers
Developing marketing campaigns and supporting operational management
The value of sponsorship is ultimately determined by how it is put into practice. We support brands in developing effective activation plans and in the operational management of their sponsorship portfolio, working alongside their internal teams. This enables them to make better use of the rights they have acquired, to ensure greater consistency in their activities, and to maintain continuity in the management of their partnerships.
- Development of activation plans
- Comprehensive planning based on our 7-pillar sponsorship methodology
- Coordination of specific initiatives or partners
- Outsourced management of sponsorship portfolios
Workshops as a starting point or catalyst
Our workshops help to spark discussion, align teams, arrive at concrete decisions, or tackle a specific topic within a short timeframe. They can serve as a starting point before more extensive support, or as a standalone format for structuring a strategy, challenging measurement approaches, or identifying activation opportunities.
- Sponsorship Strategy Workshop
- ROI / Performance Measurement Workshop
- Creative Activation Sprint
- Bespoke workshop tailored to your specific challenges
Let’s discuss your sponsorship needs
Whether you are looking to develop your strategy in sport, culture or entertainment, identify the right rights holders, negotiate a partnership, measure the performance of your initiatives more accurately, or strengthen your operational management, we can tailor our support to suit your needs and internal resources.
