Workshops

Sponsorize designs and runs bespoke workshops for brands and right holders in sport, culture and entertainment.

Our workshops combine strategic vision, practical methods and collective intelligence to generate clear decisions, actionable ideas and realistic action plans. Depending on your specific needs, we offer a range of formats: masterclasses, collaborative workshops or creative sprints. Each workshop can be designed as a session for inspiration, a moment to set the framework, or a results-oriented working session.

Masterclass: A more inspiring and structuring format to take a step back, clarify the challenges and share methods, trends and best practices.

Collaborative workshop: A participatory format to generate ideas, align stakeholders, prioritise issues and build a shared vision.

Creative sprint: A more intensive format to make rapid progress on a specific topic, generate concrete ideas and lay the foundations for a framework or roadmap.

Featured workshops

Measure Sponsorship ROI

What are the most important sponsorship KPIs for your company, and how can you measure them? How do you define the ROI of your sponsorship activities?

Brand Experience - Bring your brand identity to life

How can you elevate your brand experience to increase its value and desirability? How can you create a lasting emotional connection with your audience?

Increase your Events Impact

How can you increase your event’s reach or boost audience engagement? How can you turn an event into a memorable experience for your audience?

Brand Experience

Brand Experience - Bring your brand identity to life

How can you increase your brand’s value?
What emotional levers influence consumer perception?
And how can you create experiences that leave a lasting impression?

This masterclass is fully dedicated to the theme of brand experience, with the goal of increasing the perceived value of your brand in the eyes of your customers. You will discover best practices for creating a strong emotional connection with your audience. Indeed, tapping into emotions is a powerful lever for building a memorable and desirable brand. In addition, this session will provide you with concrete tools to design an engaging brand experience aligned with your identity. You will leave with actionable methods and ideas to bring your brand universe to life in a coherent and impactful way.

Sponsorship

Increase Sponsorship Impact

How can you go beyond simple visibility in your sponsorship campaigns?
How can you activate your partnerships in the most effective way?
How can you truly enhance your brand image through sponsorship?
And most importantly, how can you generate concrete business results from your actions?

This masterclass is designed to help you maximize the benefits of your existing sponsorship partnerships. Sponsorship is far more than just logo placement — it offers multiple powerful activation levers. This workshop will help you understand them and make the most of them.

Through a combination of best practices, real-life examples, and industry-specific feedback, you’ll walk away with actionable ideas to boost your campaign impact.

Measure Sponsorship ROI

Which elements in your sponsorship actions are truly measurable?
Which sponsorship KPIs are most relevant for your company?
And how can you accurately evaluate the return on investment of your partnerships?

Halfway between a masterclass and a collaborative workshop, this session gives you access to best practices in sponsorship ROI analysis. Based on your current goals and ongoing partnerships — shared with us in advance — you’ll work with our experts to define the most appropriate KPIs and choose the most effective measurement and data collection tools.

Creative Sprint – Sponsorship Activations

Are you facing a creative challenge with one or more sponsorship activation campaigns?
If so, contact us and benefit from a creative sprint — a faster and more flexible method than a full research phase. We support a wide range of challenges. For example:

What kind of activation setup can we implement for a music festival partnership?
How can we offer a unique experience to our guests at a sports event?
How do we create a relevant connection between our brand and a sports ambassador?
How do we design an effective acquisition mechanism for a B2B sponsorship campaign?

This workshop takes the form of an interactive session in two stages: a collaborative brainstorming session to explore your objectives, followed by a structured ideation phase. With tools tailored to your needs and team size, you’ll walk away with concrete creative ideas to develop independently or with our support.

Fundraising

(for right holders)

Develop a Sponsorship Strategy (Fundraising)

What benefits should you offer sponsors?
Which sponsors should you target, and how can you contact them effectively?
How do you structure and enhance your sponsorship packages in a coherent way?
How can you maximize their appeal to ensure a win-win partnership?

This masterclass is specially designed for project holders (festivals, associations, federations, clubs, foundations, professional events, etc.) and provides all the tools you need to design a structured and high-performing sponsorship strategy. With our experts, you will explore the key mechanisms of effective partnerships and learn what to include in a clear, attractive, and relevant offer.

We’ll also present current sponsor expectations and offer practical tools to help you make first contact, boost your credibility, and increase the impact of your fundraising efforts.