B2B Influence and Performance
Services
Sponsorship strategy
Strategic support
Client
Wavestone
Categories
Sponsorship Strategy
Challenge
Design a targeted partnership strategy to help Wavestone establish credibility in business consulting — particularly for its audit services — by standing out in the competitive Swiss CFO market and maximizing economic impact through a goal-driven approach.
The challenge: shift perceptions of Wavestone from a technical player to a strategic business partner. This required a rigorous selection of relevant and differentiating platforms to effectively reach financial decision-makers and generate a qualified sales pipeline.
Strategy
Differentiation through Relationship Relevance
Instead of competing in the crowded space of large, generic sponsorships, the strategy focused on embedding Wavestone into environments where meaningful relationships take precedence over visibility. By targeting high-value dialogues with CFOs, the brand stands out where competitors are absent.
Careful Selection of Influence Circles
Our recommendation relied on a precise mapping of relevant platforms: closed events, executive clubs, and sector-specific conferences where Wavestone’s presence is legitimate, distinctive, and directly connected to client challenges.
Consistent Editorial Positioning
Every brand intervention was crafted to reinforce Wavestone’s credibility in strategy, audit, and transformation — while still reflecting its technological roots. This consistent messaging helped evolve brand perception in a natural and relevant way for the audience.
Maximized Impact on a Targeted Audience
Prioritizing quality over quantity, the strategy aimed for high relational returns through focused activation. Fewer appearances, but more meaningful engagement, deeper conversations, and stronger conversion opportunities.
Solution
Opportunistic Mapping of Sponsorship Territory
Analysis and selection of actionable platforms based on legitimacy, industry relevance, and proximity to financial decision-makers — with the goal of prioritizing high-influence touchpoints within a controlled budget.
Selective Presence in Influence Circles
Brand integration into closed-door events, CFO clubs, and sector-specific conferences, using flexible formats: roundtables, expert contributions, editorial co-branding, or high-value content partnerships.
Subtle and Consistent Brand Experience
Development of understated messaging aligned with the tone and culture of the target audience. The strategy avoided flashy promotional setups, opting instead for a smart, qualitative presence seen as useful and credible.
Actionable and Scalable Roadmap
Delivery of a clear strategic plan, adaptable by the brand as needed. Each activation was designed to be repeatable, measurable, and adjustable — enabling gradual scaling based on observed results.
Results
Clarified Positioning and Enhanced Presence
This strategy enabled Wavestone to successfully stand out in a highly competitive B2B landscape. Through subtle yet powerful formats, the brand strengthened its legitimacy in strategic consulting while building high-quality relationships with a demanding target audience. The relational impact and perceived value exceeded initial expectations, embedding Wavestone in a dynamic of targeted and lasting influence.
3
Platforms
2
Events
30
Qualified prospects
7
KPIs
