The meeting place for healthcare professionals in French-speaking Switzerland
Services
Sponsorship Strategy
Activation Strategy
Art direction
Scenography
Graphic design
Operational Management
Client
Helsana
Categories
Sponsorship Activation
Operational Management
Challenge
Create an exclusive event format that Helsana could fully appropriate over time to effectively capture industry insights, while establishing a distinctive event identity positioning the brand as an essential main partner.
The goal was to develop a proprietary event concept enabling Helsana to centralize exchanges among healthcare professionals, optimize the collection of strategic industry data, and establish a benchmark annual meeting fully associated with the brand. This approach aimed to transform Helsana from a traditional insurer into a key facilitator of healthcare dialogue in French-speaking Switzerland.
Strategy
Proprietary Format for Full Ownership
Our strategy was based on creating a fully customizable and reproducible event format, allowing Helsana to build its own event capital. Unlike classic partnerships, this approach positioned Helsana as the sole intellectual owner of the concept, maximizing brand value and data exploitation.
Optimization of Sector Insight Collection
The event design integrated sophisticated mechanisms to capture information: diverse speaking formats encouraging participant expression, orchestrated networking moments fostering spontaneous exchanges, and an environment conducive to revealing strategic insights about the healthcare sector’s evolution.
Exclusive Visual Positioning
The developed event identity allowed Helsana to appear as the main partner, without diluting the message. This visual exclusivity reinforced the perception of leadership and created a direct association between the brand and healthcare expertise in French-speaking Switzerland.
Strategic Venue for Legitimacy
Choosing the Genolier Innovation Hub as the venue and partner naturally reinforced Helsana’s credibility in healthcare innovation while providing the technical infrastructure needed for a memorable immersive experience and optimal content capture.
Solution
Architecture of the Proprietary Format
Our solution revolved around the creation of a fully modular and reproducible event concept:
Exclusive Event Identity
Development of a unique visual identity (logo, color codes, values) enabling Helsana to create a distinctive event universe, completely separated from traditional insurance sector codes. This identity, focused on serenity, calmness, and sharing, positioned Helsana as a caring facilitator.
Intervention Formats Optimized for Data
- Half-day conference with a studied pace to maintain engagement
- Individual presentations highlighting specific expertise
- Round tables generating rich discussions and sector stances
- Scheduled networking moments to capture informal conversations
Immersive Production for Ownership
- Exclusive 270° animated video creating a unique visual signature
- Short customized animations for each intervention
- “Reveal” effect of the rear screen to create lasting impressions
- Full use of the venue’s audiovisual infrastructure
Integrated Capturing Ecosystem
- Complete management of communication and invitations to control messaging
- Coordination of all target audiences (speakers, institutions, businesses)
- Production of exclusive content (photos, aftermovie) for long-term value
- Distribution of personalized materials to strengthen brand ownership
Results
Successful Strategic Ownership
Helsana now owns a reproducible proprietary event format, generating a qualified database and exclusive industry insights, while solidifying its image as a key healthcare partner in French-speaking Switzerland. The unique visual positioning ensures a direct association between the brand and healthcare expertise.
150
Guests
8,8/10
Satisfaction
6
Immersive content (270°)
97%
Recommendation rate
