Illustration of the 7 trends in sports sponsorship according to Sponsorize

Sports sponsorship: 7 trends that will change the rules of the game in 2025

Sports Sponsorship: 7 Trends That Are Changing the Game in 2025 From the boom…


Illustration de différents types de sponsoring sportifs, culturel et divertissement

Why Invest in Sponsorship?

Why Invest in Sponsorship? Sponsorship is not patronage; it is a true…


Illustration of Red Bull Cultural marketing Strategy through dancing events

The Rise of Cultural Marketing: Forging Authentic Connections with Audiences

The Rise of Cultural Marketing: Forging Authentic Connections with Audiences……


Stand out at a Music Festival: the Art of Sponsorship Activation

Stand out at a Music Festival: the Art of Sponsorship Activation Every…


Aktivierung Erlebnismarketing Nike Riesiger LED-Schuhkarton

How to measure the impact of sponsorship?

How to measure the impact of sponsorship? The notion of measuring and…


Aktivierung Erlebnismarketing Nike Riesiger LED-Schuhkarton

Sponsorship 2.0: the new high-impact marketing tool for companies

Why sponsorship? Long limited to a simple vehicle for visibility and…


Brands must become cultural and entertainment players

7% of Generation Z wants to see advertisements on social media, while 65%…


Meet with the new CEO of Sponsorize: Rafaël Binggeli

The Sponsorize agency is getting a makeover and reinventing itself to support…