HSBC & John Taylor – Co-Branding
To create an intimate exceptional event that encourages the professional sharing between the respective guests in order to position HSBC and John Taylor as business partners of their clients.
We have connected two brands with similar target audiences and a similar positioning wishing to acquire and retain customers in the same geographical area.
In order to offer a unique setting representing the city of Geneva, we chose to perform this event in a renowned hotel of the city in the “Royal Suite”, which offers an exceptional view of the bay.
We re-organized the room in advance to accommodate the 30 selected guests. The evening has combined presentations about real estate and financial news in Switzerland with a cocktail party in this unique setting.
This event was a great success for both companies who have been able to offer a unique and outstanding experience to their customers in addition to highlighting their know-how in a differentiated and intimate way.